Consumer Strategy & Insights for clearer product direction.
I build AI-enabled measurement frameworks and decision systems that turn messy, multi-source data into clear product priorities—so teams know what to build next, what to measure, and why.
Bay Area , California • Open to Remote/Hybrid
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Core Competencies
about ME
Strategic Expertise
15+ years across analytics, insights, marketing intelligence, and strategy
Operational Leadership
Led measurement and analytics architecture in partnership with product & engineering for a mission-driven tech startup
Executive Influence
Former agency CEO with operating rigor, transformation experience, and cross-functional leadership
Expertise in translating complex data into actionable operational frameworks for multi-disciplinary teams.
HOW I WORK
Structured systems for messy problems.
I work best where ambiguity needs structure. My approach combines systems thinking, thoughtful testing, pragmatic tools, and clear communication. I care about building decision systems that people can actually use, not dashboards that sit untouched. I move between strategy and execution, but I also believe sustainable pace matters. Good systems should create clarity, not more noise.
WHAT I DO
Consumer & Product Insights
Turning audience behavior, market signals, and qualitative context into sharper product and growth decisions.
AI Enablement & Decision Systems
AI-supported measurement frameworks, operational workflows, and decision systems moving fragmented information to clear priorities and action
Go-to-Market & Market Intelligence
Connecting media, content, social listening, brand signals, and sales context into actionable strategic insight.
Cross-Functional Translation
Bridging business, product, marketing, data, and engineering teams so strategy becomes usable execution.
Experience
Claudia Villegas Servin
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Strategy, Analytics & Operational Intelligence Leadership
• 15+ years leading analytics, measurement strategy, and decision systems across consumer tech, media ecosystems, global brands, and mission-driven organizations
• Built measurement frameworks and operating cadences that turn messy, multi-source signals into clear product and go-to-market priorities
• Partner closely with product and engineering to define instrumentation, data requirements, and success metrics (not focused on owning production pipelines)
FoodStream Network — Data & Business Intelligence (2025–2026)
• Lead data strategy, operational intelligence, and analytics architecture for a mission-driven food rescue platform scaling donation coordination and impact reporting
• Designed measurement infrastructure connecting platform activity, member engagement, operational workflows, and impact visibility
• Instrumented the end-to-end donation workflow so activity is trackable, drop-offs are visible, and teams can iterate with accountability
• Built AI-enabled automation and reporting workflows to increase decision velocity (e.g., Slack-based reporting, low-code integrations, GPT-assisted analysis)
Focus Areas: Product & Operational Analytics · Measurement Systems · KPI Frameworks · AI Enablement · Workflow Automation
Lunave Digital — Chief Executive Officer (2022–2023)
• Led strategic transformation, operational restructuring, and systems redesign for a multidisciplinary marketing + analytics agency
• Owned profitability and operating performance; improved efficiency, accountability, and delivery cadence across teams
• Managed key partnerships and cross-functional delivery for global and regional clients across consumer products, media, and technology
Focus Areas: Operating Model Design · Organizational Transformation · Business Operations · Executive Leadership
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Independent Consultant — Strategy, Analytics & Measurement (2023–2024)
• Led engagements across the US, LATAM, and Australia spanning measurement strategy, audience intelligence, research, and reporting systems
• Delivered multi-market media analytics and performance visibility for Media.Monks / Paramount+ and Pluto TV
• Supported discovery and strategic relaunch planning with FoodStream Network founders (data strategy, insight synthesis, prototype support)
Focus Areas: Measurement Strategy · Audience Intelligence · Research & Insights · Cross-Functional Translation
Lunave Digital — Business Intelligence Director (2013–2022)
• Led analytics strategy, measurement frameworks, and executive-ready insight delivery across paid + organic social, social listening, and brand signals
• Built scalable reporting and analytics systems (including API-based extraction and automation) across markets and platforms
• Developed cross-channel frameworks connecting consumer behavior signals to business outcomes; guided strategy shifts and investment decisions (e.g., Toyota)
Focus Areas: Consumer & Marketing Intelligence · Measurement Frameworks · Executive Reporting · API & Automation Systems · Strategy Enablement
Let’s build clearer systems
for smarter decisions.
I’m currently exploring senior strategy, insights, marketing intelligence, and data strategy roles in consumer tech, media, AI, and mission-driven organizations.